With there being a huge variety of online sports betting sites to choose from, we’ve gathered a list to compare betting websites. The best sites for football betting and other sports are described on this page. Whether you’re looking to open a new online betting account or take advantage of free bets, don’t worry, we’re here for you.

What is a sportsbook?

Some people call them sportsbooks, betting websites, bookies, or even bookmakers. And others call them betting exchanges. Nonetheless, a sportsbook is a company that accepts bets and wagers from individuals hoping to win money for backing a particular outcome. The majority of bets placed are made on the basis that a team (or individual) is going to win, draw or lose at a specific outcome-specific sporting event.

The Best Sites for Football Betting, and more

To give you more guidance on your next decision, we’ve gathered research to assess and compare betting websites and their offers. We’ve also worked hard to get the best possible deals for you, by partnering with some bookmakers. Our goal in this article is to help you to make an informed decision before you sign up.

Our team at Clever Bets has put together a detailed guide comparing betting websites, of three of the biggest sports football betting websites, including William Hill, 888sport, and 10bet. Each bookmaker provides its own free bets. However, each bookie has its pros and cons, so we wanted to give you a detailed idea of these top bookmakers in the UK.

William Hill Offer

Get £50 in Free Bets + Casino Bonus!

Bet £10/€10 at 1/2 (1.50) odds or higher. Get £40 in Free Sports Bets + £10 casino bonus when you sign up to William Hill.

Get Free Bets

Note: New customers using promo code M50 only. 1x per customer. Min £/€10 bet. Min odds 1/2 (1.5). Free bets of 2 x £/€20 issued after first qualifying bet settles. Max £/€10 Bonus. 35x wagering requirement. Max redeemable bonus: £25. Casino bonus expires after 72 hours. UK & Eire only. Additional T&Cs, including free-bet, game, location, payment method and stake contributions apply. Full T&C's Apply

888sport Offer

Bet £10. Get £30 in Free Bets + £10 Casino Bonus!

Deposit and Bet £10 at (1.50) odds or higher. Get £30 in Free Bets when you sign up. Use promo code, 30FB on your initial deposit.

Get Free Bets

Note: Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets are credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes are not included in returns • Casino Bonus must be claimed within 7 days, wins are capped at £/€/$500 • To withdraw bonus/related wins, you must wager the bonus amount up to 40 times its value within 14 days • Casino Bonus expires after 60 days • Casino Bonus can be used on selected games in casino only • Restrictions apply to withdrawals, payment methods & countries & full T&Cs apply

The following sports betting site list gives a brief overview of the main UK betting websites, simply tap our links for more in-depth information on the offers provided by each of the UK’s best online betting sites in June 2021:

Compared List of Online Sports Betting Sites

1) William Hill New Customer Free Bets Offers

William Hill Free Bets Offer – Bet £10. Get £50 in Free Bets and Bonuses

William Hill £50 Offer (M50)

We’ve partnered with William Hill, which means you get £40 in free sports bets + £10 casino bonus when you place a £10 bet at 1/2 (1.50) odds! Simply sign up and use the promo code ‘M50’.

Sign up link: Click here (new William Hill customer offer)
Use promo code when signing up: M50
Minimum stake: £10 / €10
Minimum odds: 1/2 (1.50)

(Full T&C’s Apply)

Get your bonus


About William Hill

William Hill is one of the largest UK gambling companies and has built a worldwide reputation and presence for millions of happy punters who use them on a daily basis. However, this comes with no shock.

William Hill’s brand name is enormous in the sports betting market (and is considered one of the best sites for football betting for years). We agree that it is one of the best betting sites in the world. In fact, our accumulator tipster, Mr. Rash often prefers using William Hill to place his bets.

Countless high streets across the UK still have extremely popular William Hill betting shops. Not only that, but William Hill also leads the way with its fantastic mobile betting app and sports betting site. With William Hill, you can bet on football, boxing, horse racing, rugby league, rugby union, casino, bingo, poker, and much more.



2) 888sport New Customer Free Bets Offers

888sport free bet bonus

888 Sport Free Bets Offer – Bet £10. Get £30 in Free Bets + £10 casino bonus

  1. Deposit and Bet £10 using promo code when making your first deposit: 30FB
  2. Minimum odds for your first must be 1/2 (1.5) or higher.
  3. Bets can be placed on pre-match or live events across the Sportsbook.
  4. Each way bets count as two bets and must be at least £/€/$10 each way (£/€/$20 in total) to qualify.
  5. First qualifying bet must be placed within 30 days of registration.

Sign up link: Click here (new customer offer)
Use promo code when signing up: 30FB
Minimum stake: £10
Minimum odds: 1/2 (1.5)

(Full T&C’s Apply)

Get your bonus


About 888sport

888sport (pronounced as “Triple Eight Sport“) is a multinational online sports gambling company that is headquartered in Gibraltar. It was founded in 2008 and is a subsidiary of 888 Holdings plc. With one of the world’s most trusted and loved sportsbooks, 888sport has got thousands of live and pre-match markets available at incredible odds. They offer the fantastic best sports betting experience with their desktop website and mobile app.

888sport is also known for their well-known online gaming offerings, 888poker and 888casino. They also provide a large handicap market, which is a key reason why you should claim their welcome offer that consists of a free £30 bet.

3) 10Bet New Customer Free Bets Offers

10Bet Free Bets Offer – Deposit between £15 and £100. Get up to £50 in bonuses

  1. Make a deposit of at least £15
  2. Get a 50% matched bonus of up to £50. To receive the max. £50 bonus you must deposit at least £100 to your Account.

Sign up link: Click here (new customer offer)
Use promo code when signing up: N/A
Minimum stake: Must wager 8x deposit and bonus in 60 days to convert into real money
Minimum odds: 4/5 (1.80) odds on single bets, or min 2/5 (1.40) odds per leg for accumulator bets

(Full T&C’s Apply)

Get your bonus


About 10Bet

10Bet is a large, somewhat lesser-known sportsbook that actually launched online as a sports betting site in 2003. In the past couple of decades 10Bet has enjoyed significant growth and now provides betting punters with a unique experience across a significant product range. 10Bet customers get access to live sports betting, an online casino, slot games, a live casino, as well as virtual games. The company is operated by Malta-based Blue Star Planet but has its headquarters based in London. They also have several offices around Europe and the Middle East, employing over 200 people.

At 10bet, every edge-of-the-seat event, every action-packed game, every hot new slot, and every promotion is designed with the bettor in mind. 10Bet now covers over 60 sports – and they’re always looking for new ways to make things bigger and better. They’re also licensed by the UK Gambling Commission, and understand the importance of responsible gambling.

Here are some great reasons to bet with 10bet:

Massive coverage of sports & events, Live in-play betting, Innovative features to maximise the excitement and flexibility for our betting punters, an unbelievable range of slots, state-of-the-art live casino, best promotions, and VIP program

Their sportsbook is easy to use and easy on the eye – you can use their online mobile platform at any time, anywhere, and enjoy fast payouts to clear graphics and language. 10bet. For the bettor.

Best Sites for Football Betting Assessed

We’re really happy to present to you these amazing offers provided by the above sportsbooks. William Hill, Betfair, Ladbrokes, and Marathonbet have been leading the industry for many decades, and we really advocate for these companies and their professionalism in the betting industry. If you would like us to provide more betting site summaries and to compare additional betting websites, don’t hesitate to contact us. You can let us know here.

For full disclosure, we wanted to let you that Clever Bets are compensated for the promotion of some of the bookmakers on this page, in form of customer acquisition and commission payments. We really appreciate you for reading this page and we hope you enjoy the free bets we’re able to provide here.